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Social Media Statistics

March 11, 2012

Part of my new internship is staying up on all the latest social media news and trends. I’ve been finding tons of great statistics on all the major social media sites. I compiled a list of the ones I found most interesting. Enjoy!

And be sure to be on the lookout for my upcoming blog post on all things Pinterest!

 

Facebook:

  • There are 206.2 Million Internet users in the US – 71% of the US web audience is on Facebook (Source)
  • Facebook has over 310,000,000 unique visitors  (Source)
  • The average person spent 405 minutes on Facebook in January 2012 (Source)
  • 56% of consumers say that they are more likely to recommend a brand after becoming a fan on Facebook (Source)
  • Over 250 Million photos are uploaded daily and over 2.7 billion likes happen every day (Source)

Twitter

  • Half of Twitter’s 100 Million users log in at least once a day and 20% log in more than once per day (Source)
  • Every 60 seconds, there are 175,000 new tweets (Source)
  • There are over 100 million active Twitter users (Source)
  • 69% of people decide who to follow by friend’s suggestions (Source)

LinkedIn:

  • The average person spent 17 minutes on LinkedIn in January 2012 (Source)
  • In 60 seconds, LinkedIn sees 7,610 searches (Source)
  • The average LinkedIn user is male (57.9%) and between 25 and 54 years old (67.7%) (Source)
  • 40% of LinkedIn users live in the US (Source)

Foursquare:

  • In 60 seconds, there are roughly 2,000 Foursquare check-ins (Source)
  • Over 10 Million users with over 4 million check-ins per day (Source1) (Source2)
  • 82% of check-ins are from females and 92% of check-ins are from people 18-25 years old (Source)

Pinterest

  • Averages 1.36 Million visitors every day and 2, 702% increase of total unique visitors since May 2011 (Source)
  • 87% of users are female and 56% of users are between 25-44 years old (Source)
  • 15.8 minutes are spent on Pinterest on an average every day per user (Source)
  • In January 2012, Pinterest drove greater traffic to websites than LinkedIn, Google+, Reddit, and YouTube combined (Source)
  • As of February 2012, Pinterest drives more traffic to blogs than twitter (Source)

General Social Media Facts:

  • 29% of social media users are on a social networking website while eating or drinking at home (Source)
  • As of December 2012, there are 2.4 billion social networking accounts worldwide (Source)

Simplify Your Life

January 29, 2012

Last night I babysat for an adorable little girl. During her bath time, I got to thinking about how simple her life is and I got jealous! No, I don’t wish to become a toddler again, but I want that simplicity back on my life. As a kid, you let people know when you want or need something. Your attention goes to only one thing at a time. Becoming an adult means more responsibility, but that doesn’t have to complicate your life. It’s easy to get wrapped up in anything; I definitely let it happen more times than I can count. I decided to look at my day-to-day activities and find ways to simplify things so I can better enjoy the moment.

As a pr professional, my life is full of multi-tasking and thinking in a million directions at the same time. That isn’t going to change anything soon! But that aspect of my day doesn’t have to affect my personal life.

1. You don’t always need to multitask. One thing I’ve started doing is sitting quietly on the bus instead of playing on my phone or reading a paper. This allows me to focus on my surroundings, while watching the sunrise over Lake Michigan. Another area that people tend do to while doing other tasks is watching tv. Mashable notes that “a full 42% of American consumers surf the Internet while watching the television, 29% talk on their phones while the TV is on and 26% of consumers are texting or sending IMs.” Do you people ever just watch tv? I know I don’t. I’m watching the X Games as I write this article. I challenge everyone, myself included, to focus on the tv show that your watching and not get distracted by other technology.

2. Ignore your cellphone for a few hours – or turn it off. Gasp! It’s good to be unplugged every now and then. I love when I accidentally leave my cellphone at home when running errands. It gives me peace of mind to focus on what I’m trying to accomplish. I don’t feel the need  to check twitter every 30 seconds, catch up with friends or play Words With Friends.  Work is a good time to leave your cellphone in your purse. I’m surrounded by coworkers who have their smart phone glued to their hands. Not only do they have a work phone available but also their computers, with email, are never far. It’s just one more thing that has to constantly be checked.

3. Similarly, unplug yourself! Read a book, go for a walk, have a nice dinner out, BUT do it all without using technology. Give your eyes a rest. The New York Times recently published a very interesting article about how young girls who are more “plugged in” are unhappy compared to girls who aren’t glue to a screen. Do you agree? While socializing on the internet and media sites surrounds us, it doesn’t replace the personal quality that comes with in-person communication. And the internet can’t replace that. You need face-to-face conversation to develop social and personal skills.

4. Read the entire news article or blog post (especially mine!). It takes just a minute more to read the whole thing. Doing this will help you feel less rushed so you can focus on the task at hand – reading the news. I’m notorious for skimming articles, and then I don’t remember anything that I read cause it all happened too fast. But I feel as though I need to read absolutely everything. That’s not true. Read what is important to you and will help your career. Limit yourself to reading the news sources that are going to give you the most amount of info. Get up your Google Reader with your favorite new sites, check out Newser and bookmark your favorite sites for quick reference.

These are just some great tips that are easy to follow and can be adapted to any lifestyle. Everyone has a busy life. Taking a few moments to slow down your life can make you a much happier person. Share with me how you are simplifying your life!

First Snow

January 13, 2012

Chicago had its first big snow of the season yesterday, and I couldn’t be happier. Snow, to me, is beautiful. The best time to enjoy in the snow is at night. It never gets fully dark as the moon’s light reflects off the snow. And the sky is a soft mix of purple and pink. The snow sits quietly on top of the earth like a peaceful blanket. It glistens, it glows, it sparkles and shines. I love the snow and everything about it. I have such wonderful memories of playing in the snow as a kid. The trees falling heavy create a whimsical look as you look over the many parks in Chicago. The snow can do no wrong, as long as it gets back up to 80 degrees in a few months!

I hope everyone enjoys the snow :-) Send pictures and stories of how you enjoy the snow!

I took this picture while waiting for the train after work last night. I’m amazed at how Chicago’s public transportation isn’t wavered by the snow. However, I don’t like being productive when there is snow outside!!

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Cheers to 2012

January 9, 2012

Happy New Year!! Yes, it’s a little delayed. But it’s better than never. What are your new year’s resolution? Hopefully you haven’t broken them already.

My main resolution was to be more active on my blog. I started it just over a year ago. So far it’s been a great experience, but I realized that the only way I’m going to engage my readers and get a conversation started is to post way more often and broaden the content. While I’ll still be focusing on the main themes (public relations, emerging media, communications, social responsibility), I plan to expand to new areas. For example, I love music. And I want to incorporate that industry more into my blog. Expanding the focus of my blog allows me to discuss other passions I have and news topics that interest me.

I’ve decided that 2011 was my trial year for blogging, and now it’s time to get serious. Be ready for more posts, higher quality content, better discussion (please comment!!) and fresher ideas.

Hope everyone has a fantastic week!

Happy Halloween From Chicago

October 30, 2011

Happy Halloween everyone! Such a fun time of year to get all dressed up and celebrate with friends. I love how creative people get with their costumes. I’ve never been a big dresser-upper, always putting together my costume last minute. But some people get really creative. It’s a holiday for everyone! And now it means my favorite holiday is next, Thanksgiving!!!

I moved to Chicago almost 2 months ago. I’m loving the city! Every weekend has been filled with exploring and trying out new restaurants. There is so many great things going on, and the weather has been amazing on the weekends. (If any of my readers are from Chicago – let me know!) Anywho I’ve been very busy with my internship and have been lacking on updating my blog, no apologies.  BUT I’ve got a number of topics I want to discuss, such as media diets, klout scores and social responsibility. Definitely be on the look out. The first post is going up either tomorrow or Tuesday evening. And as always, I’d love to get some comments.

Hope everyone has a great and safe Halloween! Don’t forget that this holiday is all about the candy :-)

Learning Adult Lessons

September 3, 2011

They say that growing up isn’t easy, and they got that right. I’ve learned more about life in the few short months that I’ve been out of college than I have in my 22 years of life. Some lessons come with the territory, some with career choices, and some simply come because life can get complicated at our age. The following list is a few valuable lessons I’ve learned since graduation. Some are short notes and pretty obviously, others took me a while to discover.

1. Live with an apartment-mate. One you like is best.

2. Being single can be a lot of fun. I know a bunch of people getting married at my age. I applaud them for taking that leap, but that doesn’t mean it’s for everyone. This stage of a recent grad’s life is full of changes. It’s a perfect time to be selfish and focus on yourself.

3. Always check to make sure you have your wallet. I’ve left the house countless time without my wallet or phone. I get thinking about a million and half things when I’m walking out the door, causing me to forget something important. Take a few extra moments before you head out to make sure your head is screwed on straight.

4. Listen to all the advice you can get. We are young and definitely don’t have the world figured out yet. Does anyone actually have it all figured out?

5. Represent your school. Graduation was just 4 months ago, and I’ve already been hit up to donate to my alma mater. Obviously they haven’t looked at the salaries for entry-level positions. But there are other ways to support your school. Join the alumni network. Cheer on your sports teams. Meet other alums in your area. Donate your time instead of money.

While all recent alums are growing professionally, we must also remember to grow personally.  We are still young! I’ve gotten so wrapped up in finding that perfect job that I have slacked on other aspects of my life. Now is the best time for the young alums to focus on ourselves as we move from the college life to the real world where things aren’t as simple.

Sponsorships

August 5, 2011

The summertime is filled with lots of outdoor activities, like music festivals, sports events, pool parties, and barbeques. Having gone to many amazing summer events, I’ve started to notice just how prevalent sponsorships are. It seems to be that it’s hard to go somewhere these days without a company’s brand name plastered all over the place. It got me thinking about just how useful and successful sponsorships are. When does a sponsorship help the event, and when does the sponsorship overtake the event?

I think there is a very fine line between these two questions. Yes, sponsorships can help finance the event and generate publicity, but it’s important to make sure that the sponsorship is mutually beneficial. Both the event and the sponsoring company need to walk away happy. BUT the consumers also need to understand the alignment of the sponsorship if both companies are going to prosper. They must align on their mission, otherwise the sponsorship doesn’t make sense.

For example: It makes sense for McDonald’s to sponsor the Olympic games. They take the Olympic’s goals and align it with their own – “We recognize the power of the Games to reinforce excellence, unity and achievement among people the world over. Our goal is always to bring that spirit to our customers.” While McDonald’s is a major supporter of the games, they do it in a way that doesn’t take away from the main purpose of  the Olympics – friendly, international competition. McDonald’s is an international company that focuses on it’s consumers and their experiences.

On the other hand, many sponsors believe in the event but overpower their message, causing consumers to get confused. Back in June I was fortunate to go to Bonnaroo, a music festical in TN. Throughout my four days, I noticed just how many companies were sponsoring the event. It began to take away from my experience. All I could focus on was the fliers being pushed at me, the employees passing out free samples, and company logos plastered everywhere. To me, the sponsorships were too much. Free samples are awesome but not 50 different samples from different companies.

Sponsoring an event can be tricky, but it can prove beneficial to both the company and the event. Here are a few suggestions I have for companies that want to sponsor events:

  1. Remember why consumers are attending the event in the first place.
  2. Make sure your contribution matches the mission of the event.
  3. Work for the organizers of the event to seamlessly push out your company’s brand.
  4. Be sure to analyze and evaluate your sponsorship at the end of the event.

Sponsorships can help companies expand their reach and influence new audiences. They help gather finances for the organizers so they can put on an interactive and memorable event. But companies need to focus on a consumer’s whole experience.

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