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Product Placement, Oh My

April 13, 2011

Product placement isn’t a new marketing tool and can be used very effectively, if placed correctly. I am a huge music person, always listing to music and looking for the latest song. But I just realized how prevalent product placement is in songs. It’s crazy just how many names of products pop up in songs, especially in new, pop songs. It can be a great tool if used sparingly, but some songs will focus entirely on song product (Nelly’s Air Force Ones) or name a string of products (Britney Spears’s Hold It Against Me). And these artist net a pretty penny by having product placement in their songs.

I’m slightly bothered with just how prevalent product placement is in songs. I did a quick internet search to find more songs with product placement, and I was shocked. Not sure why I’ve never noticed it before; now it’s practically all I’m looking for in songs. Some songs are greatly at strategically placing a product’s name, but some just blatantly throw in a random product name.

My question to these companies is how can they measure the effectiveness of product placement in a song? How do they know whether listeners are paying attention to the product’s name or not? Companies shell out a lot of money to get their products to get into songs, especially those with big name singers. And artists are very willing to write products into their lyrics. But I don’t see how companies can measure whether the high price of product placement in songs is worth it.

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One Comment leave one →
  1. Taylor permalink
    April 13, 2011 9:34 AM

    There’s been a lot of discussion recently in product placement in music videos. Britney Spears reportedly got $500,000 for product placement in the video for Hold It Against Me. (http://www.youtube.com/watch?v=-Edv8Onsrgg)

    If you could ask Nike whether it was worth it to pay Nelly to write a song about Air Force Ones, I can bet you that the answer would be, “Absolutely”.

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