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Social Media Statistics

March 11, 2012

Part of my new internship is staying up on all the latest social media news and trends. I’ve been finding tons of great statistics on all the major social media sites. I compiled a list of the ones I found most interesting. Enjoy!

And be sure to be on the lookout for my upcoming blog post on all things Pinterest!



  • There are 206.2 Million Internet users in the US – 71% of the US web audience is on Facebook (Source)
  • Facebook has over 310,000,000 unique visitors  (Source)
  • The average person spent 405 minutes on Facebook in January 2012 (Source)
  • 56% of consumers say that they are more likely to recommend a brand after becoming a fan on Facebook (Source)
  • Over 250 Million photos are uploaded daily and over 2.7 billion likes happen every day (Source)


  • Half of Twitter’s 100 Million users log in at least once a day and 20% log in more than once per day (Source)
  • Every 60 seconds, there are 175,000 new tweets (Source)
  • There are over 100 million active Twitter users (Source)
  • 69% of people decide who to follow by friend’s suggestions (Source)


  • The average person spent 17 minutes on LinkedIn in January 2012 (Source)
  • In 60 seconds, LinkedIn sees 7,610 searches (Source)
  • The average LinkedIn user is male (57.9%) and between 25 and 54 years old (67.7%) (Source)
  • 40% of LinkedIn users live in the US (Source)


  • In 60 seconds, there are roughly 2,000 Foursquare check-ins (Source)
  • Over 10 Million users with over 4 million check-ins per day (Source1) (Source2)
  • 82% of check-ins are from females and 92% of check-ins are from people 18-25 years old (Source)


  • Averages 1.36 Million visitors every day and 2, 702% increase of total unique visitors since May 2011 (Source)
  • 87% of users are female and 56% of users are between 25-44 years old (Source)
  • 15.8 minutes are spent on Pinterest on an average every day per user (Source)
  • In January 2012, Pinterest drove greater traffic to websites than LinkedIn, Google+, Reddit, and YouTube combined (Source)
  • As of February 2012, Pinterest drives more traffic to blogs than twitter (Source)

General Social Media Facts:

  • 29% of social media users are on a social networking website while eating or drinking at home (Source)
  • As of December 2012, there are 2.4 billion social networking accounts worldwide (Source)
One Comment leave one →
  1. julie permalink
    March 12, 2012 4:43 AM

    Did you know Zachary is now working at Facebook?
    Love your blog!

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